So I’ve been a pretty big fan of min­i­mal, grid-based designs for a while and hadn’t fig­ured out an appro­pri­ate way to imple­ment them into the web­site, with­out look­ing too ‘min­i­mal’, or as the un-initiated might say “plain”. But I’d been think­ing a lot lately about why min­i­mal design works on so many lev­els and it all boils down to one thing: clear com­mu­ni­ca­tion.

This is very impor­tant when it comes to graphic design because no mat­ter how good an idea is, if it isn’t exe­cuted clearly it fails. Ideas work best when they speak for them­selves and do not need expla­na­tion. I’ve seen a lot of designs where it may look inter­est­ing or have artis­tic value, but beyond the gloss of the piece, does it clearly com­mu­ni­cate the idea? This brings me to a crux in my design career, how do I clearly com­mu­ni­cate my work and my thoughts and let them mean what they say? Minimalism. Clean lines, less clut­ter and sim­ple, gloss-free “win­dows” into my work as it is.

So I humbly present the next phase of my web­site, a sim­ple, ele­gant solu­tion to a world of web­sites clut­tered by gloss. More new work shall be posted soon.