Shelf Pet Models

Shelf Pet Models is a web-based company focus­ing on the niche market of small-scale model engines. Their clients are primar­ily enthu­si­asts who enjoy the mechan­ics of how things work.

The web iden­tity devel­oped for Shelf Pet Models focuses on a top-down approach to navigation—offering infor­ma­tion about each model-kit and what they include and clear steps to purchas­ing kits.

With an advanced order­ing form, Shelf Pet Models can collect user infor­ma­tion and follow-up with a phone call to final­ize the order—offering a unique personal touch to their customer service.

Since it’s comple­tion in Decem­ber of 2009 the site has garnered an increase in web traf­fic, sales, and many compliments.